Paul Mitchell’s playful win-back email Things… When you create a campaign in Mailchimp, we give you lots of flexible settings and design options, as well as builder tools that walk you through every step of the process. Win-back email campaigns are a great way to re-create engagement with customers. While there are many approaches to re-engagement campaigns, the goal is to get the subscriber to engage with the email. If you are trying to resolve problems with an existing email list, you can use Mailchimp to segment out a list of ‘good’ email addresses. 12% of subscribers open re-engagement emails, and 45% of those continue on to open a subsequent message. Remember, however, that 40% of all e-commerce revenue comes from repeat customers, who make up only 8% of all visitors. A re-engagement campaign is designed for inactive subscribers on an active, clean email list. Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering. When first setting up email marketing strategies, many businesses gravitate towards prominent platforms like Mailchimp. Even better is the fact that the tool also facilitates easy reconnection with them as you aim to win back their attention. In order to level email list churn, you need to reach out to inactive subscribers and make them an offer they can’t turn down. How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%. On average, email lists decay by about 25-30% on a yearly basis. To better understand how Mailchimp uses content to set itself apart from its competition, consider the fact that Mailchimp and Campaign Monitor both rank on the first page of Google for the keyword “re-engagement campaign.” The Campaign Monitor result links to an article titled “How to Run an Effective Re-Engagement Campaign.” Reimport the email list. Re-engage past customers. We call these messages "campaigns." Now, as with any campaign, in order to know if you’re doing well, you have to actually define how you measure success and how you know that the goal has been reached. Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering. Subscribers that have not opened or clicked in the past 3-5 months are segmented and emailed. Segment your inactive subscribers. Hive.co. The re-engagement campaign has a singular goal – getting inactive and unengaged subscribers to engage with you. Send a re-engagement campaign to the removed segment to confirm any email addresses that might be okay. Design and execute your own re-engagement campaign using the guide below! Mailchimp is an all-in-one marketing platform that helps you share emails, ads, and other messages with your audience. An email re-engagement campaign can bring customers back to active status and help boost open rates for more conversions. Top 12 Examples of Re-Engagement Email Campaigns If you’ve used different subject lines, tried different send times, mixed up your content, and your subscribers still won’t engage with your emails – it’s time to launch some re-engagement email campaigns. Keep these best practices in mind to produce the best results. Mailchimp’s re-engagement campaign provides a perfect opportunity to identify subscribers that are not responding to your emails. Sometimes a simple reminder of what they’d be missing is enough to make your customers stay with you. The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales. 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